Jugaad Innovation | The Book

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  • October 12, 2012Watch Jugaad In Action

    Watch Jugaad In Action

    The authors describe their book, Jugaad Innovation  

  • February 3, 2012Buy the Book

    Buy the Book

    ‘‘Jugaad Innovation goes farther than conventional business books that chart consumer growth in Brazil, Russia, India, and China. It..

  • February 1, 2012Jugaad Innovation in the Media

    Jugaad Innovation in the Media

    Strategy + Business What the West can Learn from Jugaad   The World Financial Review Think Frugal, Be Flexible, Generate Breakthrough..

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    • Dutch & French Editions of Jugaad Innovation
    • Strategy + Business
    • The World Financial Review
    • The Jugaad Innovation Venn Diagram
    • Don’t dismiss Jugaad as just a short-term fix
    • Jugaad is very active in many emerging markets
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    JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D; projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

    For speaking engagements, workshops or executive education, please directly contact the coauthors:

    Navi: Bastien KOMPF at Cominsights
    Jaideep: Bastien KOMPF at Cominsights

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    Learn how jugaad innovation can benefit your organization. READ MORE

    Supporters

    Carlos Ghosn CEO, Renault-Nissan VIEW MORE SUPPORTERS
    Media Mentions
    + THE FINANCIAL: ‘Jugaad’ leads the way!
    + ENTREPRENEUR: Jugaad is very active in many emerging markets
    + BUSINESS STANDARD: Maximum for minimum
    + LIVEMINT: Why Carlos Ghosn is fond of ‘jugaad’
    + BUSINESSDAY: Innovation made in India
    + THE CHRISTIAN SCIENCE MONITOR: Frugal innovation: the lessons of India’s ‘jugaad’
    + BOSTON PUBLIC RADIO: Indian Ingenuity
    + KNOWLEDGE@WHARTON: Jugaad: A Frugal, Flexible Approach to Innovation
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