Navi and Simone discuss Jugaad Innovation with law and diplomacy students at Tuft University’s Fletcher School. The authors were hosted by Dr. Bhaskhar Chakravorti, author and Executive Director of Fletcher’s Institute for Business in the Global Context and the Center for Emerging Markets Enterprises (CEME). (April 6, 2012. Medford, MA.)
JUGAAD INNOVATION Western
corporations can no longer just rely on the old formula that sustained innovation
and growth for decades: a mix of top-down strategies, expensive R&D; projects and
rigid, highly structured innovation processes. Jugaad Innovation argues that the
West must look to places like India, China, and Africa for a new, bottom-up approach
to frugal and flexible innovation.
For speaking engagements, workshops or executive education, please directly contact the coauthors:
