About the Authors
Navi Radjou Navi Radjou is a Silicon Valley-based innovation and leadership
strategist. A Fellow at Cambridge Judge Business School, Navi has served on the World
Economic Forum’s Global Agenda Council on Design Innovation and contributes to Harvard
Business Review online. Navi won the 2013 Thinkers50 Innovation Award and spoke at TED
Global 2014. He is ranked as one of the 50 most influential persons shaping innovation in
France. He is the coauthor of Frugal Innovation: How To Do More With Less, which won the CMI
Management Book of the Year 2016 Award. Twitter Facebook
A sought-after keynote speaker widely quoted in international media. Navi is Indian-born
French national, who lives in Palo Alto, California.
Dr. Jaideep Prabhu
Dr. Jaideep Prabhu is Jawaharlal Nehru Professor of Indian Business and Enterprise and director of the Centre for India & Global Business at Judge Business School, University of Cambridge. He has held positions at Imperial College London, Tilburg University (the Netherlands), and UCLA. Jaideep has a bachelor of technology degree from IIT Delhi and a Ph.D. from the University of Southern California.
Jaideep’s research interests are in marketing, innovation, strategy, and international business. His current research is on the globalization of innovation, and the role of emerging economies in this process.
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Dr. Simone Ahuja
Dr. Simone Ahuja is the founder of Blood Orange, a marketing and strategy consultancy with special expertise in emerging markets and innovation, and content production capabilities. Headquartered in Minneapolis, with teams in Mumbai, Blood Orange uses an agile, cost efficient content production process built on principles learned through extensive work in India, including jugaad.
Simone recently developed, produced, and directed the television series Indique—Big Ideas from Emerging India, for which she explored how innovation in India drives socioeconomic development.
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JUGAAD INNOVATION Western
corporations can no longer just rely on the old formula that sustained innovation and
growth for decades: a mix of top-down strategies, expensive R&D; projects and rigid,
highly structured innovation processes. Jugaad Innovation argues that the West must look
to places like India, China, and Africa for a new, bottom-up approach to frugal and
flexible innovation.
For speaking engagements, workshops or executive education, please directly contact the coauthors:
