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Jugaad Innovation co-authors visit MoMA

May 5, 2012 by jugaad_innovation in blog page with 0 Comments

Paola Antonelli, Senior Curator for Architecture and Design at MoMA discusses how design permeates everyday life with the authors.

Date: April 4
Location: MoMA, NYC

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JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D; projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

For speaking engagements, workshops or executive education, please directly contact the coauthors:

Navi: Bastien KOMPF at Cominsights
Jaideep: Bastien KOMPF at Cominsights

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