Navi Radjou and Dr. Simone Ahuja shared the principles and practices of emerging market innovators in a presentation at the World Economic Forum in NYC. (April 2, 2012. New York, NY.)
JUGAAD INNOVATION Western
corporations can no longer just rely on the old formula that sustained innovation
and growth for decades: a mix of top-down strategies, expensive R&D; projects and
rigid, highly structured innovation processes. Jugaad Innovation argues that the
West must look to places like India, China, and Africa for a new, bottom-up approach
to frugal and flexible innovation.
For speaking engagements, workshops or executive education, please directly contact the coauthors:
