JUGAAD INNOVATION Western corporations can no longer
just rely on the old formula that sustained innovation and growth for decades: a mix of top-down
strategies, expensive R&D; projects and rigid, highly structured innovation processes. Jugaad
Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up
approach to frugal and flexible innovation.
For speaking engagements, workshops or executive education, please directly contact the
coauthors:
+ THE FINANCIAL: ‘Jugaad’ leads the way!
+ ENTREPRENEUR: Jugaad is very active in many emerging markets
+ BUSINESS STANDARD: Maximum for minimum
+ LIVEMINT: Why Carlos Ghosn is fond of ‘jugaad’
+ BUSINESSDAY: Innovation made in India
+ THE CHRISTIAN SCIENCE MONITOR: Frugal innovation: the lessons of India’s ‘jugaad’
+ BOSTON PUBLIC RADIO: Indian Ingenuity
+ KNOWLEDGE@WHARTON: Jugaad: A Frugal, Flexible Approach to Innovation