Art and design intersect at Parsons, where the authors discuss global design and why “good enough” is better, with Parsons students and faculty.
Date: Wednesday, April 4
Location: Parsons The New School for Design, NYC
JUGAAD INNOVATION Western
corporations can no longer just rely on the old formula that sustained innovation
and growth for decades: a mix of top-down strategies, expensive R&D; projects and
rigid, highly structured innovation processes. Jugaad Innovation argues that the
West must look to places like India, China, and Africa for a new, bottom-up approach
to frugal and flexible innovation.
For speaking engagements, workshops or executive education, please directly contact the coauthors:
