Dr. Simone Ahuja and Navi Radjou engage MIT Sloan management students in a lively discussion about the role of emerging market innovation principles in a Western context. (April 5, 2012. Cambridge, MA.)
JUGAAD INNOVATION Western
corporations can no longer just rely on the old formula that sustained innovation
and growth for decades: a mix of top-down strategies, expensive R&D; projects and
rigid, highly structured innovation processes. Jugaad Innovation argues that the
West must look to places like India, China, and Africa for a new, bottom-up approach
to frugal and flexible innovation.
For speaking engagements, workshops or executive education, please directly contact the coauthors:
