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Navi and Simone thank Carlos Ghosn for endorsement of Jugaad Innovation

May 1, 2012 by jugaad_innovation in blog page with 0 Comments

Navi and Simone had a chance to thank Carlos Ghosn, CEO of Renault-Nissan, in person for his ringing endorsement of Jugaad Innovation when Mr. Ghosn spoke at the French Consulate in Manhattan recently. Mr. Ghosn powerfully echoed the words in his endorsement of the book during breakfast at the French Consulate, where he emphasized the importance of Western organizations learning from frugal engineering and innovation style being led by emerging economies.

Date: Wednesday, April 4, 2012
Location: French Consulate, NYC
Event title: Breakfast Conversation with M. Carlos Ghosn, President and CEO Renault-Nissan Alliance

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JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D; projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

For speaking engagements, workshops or executive education, please directly contact the coauthors:

Navi: Bastien KOMPF at Cominsights
Jaideep: Bastien KOMPF at Cominsights

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Carlos Ghosn CEO, Renault-Nissan VIEW MORE SUPPORTERS
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+ BUSINESSDAY: Innovation made in India
+ THE CHRISTIAN SCIENCE MONITOR: Frugal innovation: the lessons of India’s ‘jugaad’
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+ KNOWLEDGE@WHARTON: Jugaad: A Frugal, Flexible Approach to Innovation
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