Navi and Simone create a video at Harvard Business School Publishing to share jugaad innovation insights and tips with HBR readers.
Date: April 6
Location: Watertown, MA
JUGAAD INNOVATION Western
corporations can no longer just rely on the old formula that sustained innovation
and growth for decades: a mix of top-down strategies, expensive R&D; projects and
rigid, highly structured innovation processes. Jugaad Innovation argues that the
West must look to places like India, China, and Africa for a new, bottom-up approach
to frugal and flexible innovation.
For speaking engagements, workshops or executive education, please directly contact the coauthors:
