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Jugaad: /jü-’gäd/

January 30, 2012 by jugaad_innovation in home page with 0 Comments

A frugal and flexible approach to innovation for the 21st century.

Jugaad Innovation

By Navi Radjou, Jaideep Prabhu, and Simone Ahuja

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Recent News

Dutch & French Editions of Jugaad InnovationMarch 8, 2013
Strategy + BusinessJanuary 29, 2013
The World Financial ReviewJanuary 29, 2013
The Jugaad Innovation Venn DiagramOctober 9, 2012
Don’t dismiss Jugaad as just a short-term fixAugust 20, 2012
Jugaad is very active in many emerging marketsAugust 15, 2012

JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D; projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

For speaking engagements, workshops or executive education, please directly contact the coauthors:

Navi: Bastien KOMPF at Cominsights

Jaideep: Bastien KOMPF at Cominsights

Simone: caitlin [at] blood-orange.com

FAQ's

Learn how jugaad innovation can benefit your organization. READ MORE

Supporters

Carlos Ghosn CEO, Renault-Nissan VIEW MORE SUPPORTERS

Media Mentions

+ THE FINANCIAL: ‘Jugaad’ leads the way!
+ ENTREPRENEUR: Jugaad is very active in many emerging markets
+ BUSINESS STANDARD: Maximum for minimum
+ LIVEMINT: Why Carlos Ghosn is fond of ‘jugaad’
+ BUSINESSDAY: Innovation made in India
+ THE CHRISTIAN SCIENCE MONITOR: Frugal innovation: the lessons of India’s ‘jugaad’
+ BOSTON PUBLIC RADIO: Indian Ingenuity
+ KNOWLEDGE@WHARTON: Jugaad: A Frugal, Flexible Approach to Innovation