Co-authors Navi Radjou (left) and Dr. Simone Ahuja (right) visit Harvard Kennedy School to explore the role of jugaad in leadership and policy. Pictured here with Jane Nelson (center), Adjunct Lecturer in Public Policy, and Director of HKS’s Corporate Social Responsibility Initiative.
Date: April 2012
Location: Cambridge, MA
JUGAAD INNOVATION Western
corporations can no longer just rely on the old formula that sustained innovation
and growth for decades: a mix of top-down strategies, expensive R&D; projects and
rigid, highly structured innovation processes. Jugaad Innovation argues that the
West must look to places like India, China, and Africa for a new, bottom-up approach
to frugal and flexible innovation.
For speaking engagements, workshops or executive education, please directly contact the coauthors:
