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Indian Book Launch of Jugaad Innovation was a Hit

June 8, 2012 by jugaad_innovation in blog page with 0 Comments


The book launch of the Indian edition of Jugaad Innovation went phenomenally well and we had a great time. Here are a few photos and some media coverage of the tour:

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Co-authors Dr. Jaideep Prabhu, Dr. Simone Ahuja, & Navi Radjou with Rama Bijapurkar and moderator James Crabtree at the Jugaad Innovation Mumbai launch, hosted by Asia Society Mumbai and BSE.

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The authors visit former President of India, Abdul Kalam, at his home in New Dehli.

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Jugaad Innovation co-authors have a talk with IBEF CEO Aparna Dutt Sharma in New Delhi.

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National Innovation Council Chairman Sam Pitroda launches Jugaad Innovation in New Delhi.

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The authors reflect at the launch of Jugaad Innovation in New Delhi. (A tongue-in-cheek tribute to an earlier group photo.)

Our interview in the Wall Street Journal: “Q&A: Why the West Needs ‘Jugaad’ Creativity”

Tehelka: “Interpreters of Ingenious Innovations”

Review in LiveMint: “The UPA doesn’t tick, the country does”

Interview in LiveMint: “The currency of ‘jugaad’ “

Excerpts in Business Standard: “Jugaad innovators don’t plan - they improvise”

Everyone loves this fantastic book cover:

The Indian edition of Jugaad Innovation is Random House India’s book of the month. How to buy here.

Follow @JugaadIndiaNow on Twitter and Facebook.

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JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D; projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

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