jugaad in action

Strategy + Business

What the West Can Learn from Jugaad On its own, the structured approach to innovation favored by mature companies can’t deliver the..

January 29, 2013 with 0 Comments

The World Financial Review

Think Frugal, Be Flexible, Generate Breakthrough Growth By Navi Radjou, Jaideep Prabhu & Simone Ahuja Jugaad is a Hindi word..

January 29, 2013 with 0 Comments

Jugaad: Frugal Innovation - Lessons for Corporates

Dr. Ahuja in a village near Wankaner, Gujarat with MittiCool innovator Mansukh Prajapati. (Photo Courtesy of subject) A new book..

July 16, 2012 with 0 Comments

JugaadAtWork

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Recent News

Dutch & French Editions of Jugaad InnovationMarch 8, 2013
Strategy + BusinessJanuary 29, 2013
The World Financial ReviewJanuary 29, 2013
The Jugaad Innovation Venn DiagramOctober 9, 2012
Don’t dismiss Jugaad as just a short-term fixAugust 20, 2012
Jugaad is very active in many emerging marketsAugust 15, 2012

JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D; projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

For speaking engagements, workshops or executive education, please directly contact the coauthors:

Navi: Bastien KOMPF at Cominsights

Jaideep: Bastien KOMPF at Cominsights

Simone: caitlin [at] blood-orange.com

FAQ's

Learn how jugaad innovation can benefit your organization. READ MORE

Supporters

Carlos Ghosn CEO, Renault-Nissan VIEW MORE SUPPORTERS

Media Mentions

+ THE FINANCIAL: ‘Jugaad’ leads the way!
+ ENTREPRENEUR: Jugaad is very active in many emerging markets
+ BUSINESS STANDARD: Maximum for minimum
+ LIVEMINT: Why Carlos Ghosn is fond of ‘jugaad’
+ BUSINESSDAY: Innovation made in India
+ THE CHRISTIAN SCIENCE MONITOR: Frugal innovation: the lessons of India’s ‘jugaad’
+ BOSTON PUBLIC RADIO: Indian Ingenuity
+ KNOWLEDGE@WHARTON: Jugaad: A Frugal, Flexible Approach to Innovation