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Navi & Simone talk emerging market innovation at WEF

May 13, 2012 by jugaad_innovation in blog page with 0 Comments

Navi Radjou and Dr. Simone Ahuja shared the principles and practices of emerging market innovators in a presentation at the World Economic Forum in NYC. (April 2, 2012. New York, NY.)

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JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

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