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Navi & Simone at MIT Sloan School of Management

May 11, 2012 by jugaad_innovation in blog page with 0 Comments

Dr. Simone Ahuja and Navi Radjou engage MIT Sloan management students in a lively discussion about the role of emerging market innovation principles in a Western context. (April 5, 2012. Cambridge, MA.)


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JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

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