Jugaad Innovation | The Book

Navi Radjou

Navi Radjou is an innovation and leadership strategist based in Silicon Valley. He is also a Fellow at Judge Business School, University of Cambridge. He has served as a member of the World Economic Forum’s Global Agenda Council on Design Innovation and is a regular columnist on Harvard Business Review.

He is ranked as one of the 50 most influential persons shaping innovation in France.

In 2014, Navi spoke at TED Global on frugal innovation (over 1 million video views).

In 2013, Navi received the prestigious Thinkers50 Innovation Award—given to a management thinker who is re-shaping the way we think about and practice innovation.

Navi’s new book Frugal Innovation: How To Do More With Less published by The Economist worldwide in 2015 (with a foreword by Paul Polman, CEO, Unilever) shows how companies can innovate faster, better, and cheaper in today’s resource-constrained and customer-driven economy. Frugal Innovation won the CMI Management Book of the Year 2016 Award.

Navi also co-authored the bestseller Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth (Jossey-Bass, 2012), which shows how firms can leverage grassroots ingenuity in their organization and society to co-create simple but effective solutions that deliver greater value at lower cost. Jugaad Innovation has sold over 100,000 copies worldwide.

Navi is also co-author of From Smart To Wise: Acting and Leading with Wisdom, a book on next generation leadership in an era of global complexity that CEO coach Marshall Goldsmith calls “fascinating” and PepsiCo CEO Indra Nooyi views as “a practical guide for accelerating your own wise leadership development.”

Till 2011, Navi served as Executive Director of the Centre for India & Global Business at Judge Business School, University of Cambridge. Previously, he was a longtime VP/analyst at Forrester Research in Boston and San Francisco and advised senior executives worldwide on breakthrough growth strategies. Navi has consulted with leading international organizations—including E&Y, GM, Fujitsu, IBM, Microsoft, P&G, SAP, Sprint, and TCS—on innovation and leadership strategies.

Featured in NPR, BBC, New York Times, Wall Street Journal, The Economist, and Financial Times, Navi has published articles in MIT Sloan Management Review and strategy+business. A sought-after keynote speaker Navi has addressed the World Economic Forum, Council on Foreign Relations, Asia Society, Harvard, MIT.

An Indian-born French national, Navi studied at Ecole Centrale Paris and the Yale School of Management. Navi lives in Palo Alto, California. Follow Navi on Twitter @NaviRadjou.

For speaking engagements, please contact Bastien Kompf at Cominsights: bastien.kompf@cominsights.com , +33 (0) 6 79 28 26 86


Website: NaviRadjou.com


JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

For speaking engagements, workshops or executive education, please directly contact the coauthors: 


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