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Jugaad: /jü-’gäd/

January 30, 2012 by jugaad_innovation in home page with 0 Comments

A frugal and flexible approach to innovation for the 21st century.

Jugaad Innovation

By Navi Radjou, Jaideep Prabhu, and Simone Ahuja


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JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

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