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Jugaad Innovation: Reigniting American Ingenuity at Asia Society, NYC

July 6, 2012 by jugaad_innovation in blog page with 0 Comments

NEW YORK, June 8, 2012 — Carlos Ghosn, CEO, Renault-Nissan and Navi Radjou and Dr. Simone Ahuja, co-authors of Jugaad Innovation, explored how Western companies and societies can accelerate growth by embracing the art of frugal innovation that is being pioneered in emerging economies. Read the program summary.

Video highlights and the complete panel discussion:

Highlights of Jugaad Innovation at ASNY June 8, 2012Complete video Jugaad Innovation at ASNY June 8, 2012

Photos:

Special thanks to Citigroup, Mr. Carlos Ghosn and Vishaka Desai

Special thanks to Citigroup, Mr. Carlos Ghosn and Vishaka Desai for their deep support of the Jugaad Innovation: Reigniting American Ingenuity event at the Asia Society, NYC on June 8, 2012. 
(L to R) Wayne Beckmann, Managing Director, Citigroup, Frank Brown, Managing Director and Chief Operating Officer, General Atlantic, Simone Ahuja, Co-author, Jugaad Innovation, Carlos Ghosn, CEO, Renault-Nissan, Vishakha Desai, President, Asia Society, Navi Radjou, Co-author, Jugaad Innovation
(photo credit: © Elsa Ruiz)

Carlos Ghosn ASNY June 8 2012

Carlos Ghosn’s message that businesses must at times “find what you need in the basement” resonated deeply with the audience and truly speaks to the spirit of jugaad innovation.
(photo credit: © Elsa Ruiz)

Carlos Ghosn and Frank Brown ASNY June 8 2012

The energy was electric on this special day for Jugaad Innovation.
(L to R) Simone Ahuja, Navi Radjou, Carlos Ghosn, Frank Brown (moderator)
(photo credit: © Elsa Ruiz)

Audience Interaction ASNY June 8 2012

The authors interact with audience members after the panel discussion.
(photo credit: © Elsa Ruiz)

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JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

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