Jugaad Innovation | The Book

Jugaad in Action

Jugaad Innovation quoted by the Director of a prestigious Italian University on RAI TV (Italian TV) 

 

 

L’innovation Jugaad, faire mieux avec moins – FUTUREMAG – ARTE

 

 

SwipeSense Co-Founders Mert Iseri and Yuri Malina

 

 

Embrace Co-Founder and CEO Jane Chen

JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

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