Jugaad Innovation | The Book

Dr. Jaideep Prabhu

Dr. Jaideep Prabhu is Jawaharlal Nehru Professor of Indian Business and Enterprise and director of the Centre for India & Global Business at Judge Business School, University of Cambridge. He has held positions at Imperial College London, Tilburg University (the Netherlands), and UCLA. Jaideep has a bachelor of technology degree from IIT Delhi and a Ph.D. from the University of Southern California.

Jaideep’s research interests are in marketing, innovation, strategy, and international business. His current research is on the globalization of innovation, and the role of emerging economies in this process.  He is particularly interested in how multinationals and domestic firms are using emerging markets as a lab to do affordable and sustainable  innovation for global application.

Jaideep has published in and is on the editorial board of leading academic journals such as the Journal of Marketing and the International Journal of Research in Marketing. He has taught and consulted with executives from ABN Amro, Bertelsmann, BP, BT, GE, IBM, ING Bank, KPMG, Nokia, Philips, Roche, Shell, Vodafone, and Xerox, among others. Jaideep has appeared on BBC News24 and Bloomberg Businessweek, and his work has been profiled in Bloomberg Businessweek, the Economist, the Financial Times, Le Monde, MIT Sloan Management Review, the New York Times, and the Times. He is a columnist on HBR.org.


For speaking engagements, feel free to contact Bastien Kompf at Cominsights: bastien.kompf@cominsights.com , +33 (0) 6 79 28 26 86

JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

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