Jugaad Innovation | The Book

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Jugaad Venn Diagram

 

3 Goals of Jugaad

3 Goals of Jugaad Innovation

 

6 Principles of Jugaad  

 

JugaadAtWork

JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

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