Jugaad Innovation | The Book

Jugaad Infographics

Jugaad Venn Diagram


3 Goals of Jugaad

3 Goals of Jugaad Innovation


6 Principles of Jugaad  



JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

For speaking engagements, workshops or executive education, please directly contact the coauthors: 


Learn how jugaad innovation can benefit your organization. READ MORE


Carlos Ghosn CEO, Renault-Nissan VIEW MORE SUPPORTERS