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Dutch & French Editions of Jugaad Innovation

Jugaad Innovation is rapidly gaining traction in Europe with French and Dutch editions now available. CLICK HERE TO PURCHASE the French Edition.


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JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

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Carlos Ghosn CEO, Renault-Nissan VIEW MORE SUPPORTERS