Jugaad Innovation | The Book

jugaad in action

Strategy + Business

Strategy + Business

What the West Can Learn from Jugaad On its own, the structured approach to innovation favored by mature companies can’t deliver the..

January 29, 2013 with 0 Comments
The World Financial Review

The World Financial Review

Think Frugal, Be Flexible, Generate Breakthrough Growth   By Navi Radjou, Jaideep Prabhu & Simone Ahuja Jugaad is a Hindi word..

January 29, 2013 with 0 Comments
Jugaad: Frugal Innovation – Lessons for Corporates

Jugaad: Frugal Innovation – Lessons for Corporates

Dr. Ahuja in a village near Wankaner, Gujarat with MittiCool innovator Mansukh Prajapati. (Photo Courtesy of subject) A new book..

July 16, 2012 with 0 Comments
JugaadAtWork

JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

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