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Art and design intersect at Parsons

May 6, 2012 by jugaad_innovation in blog page with 0 Comments

Art and design intersect at Parsons, where the authors discuss global design and why “good enough” is better, with Parsons students and faculty.

Date: Wednesday, April 4
Location: Parsons The New School for Design, NYC

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JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

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