Jugaad Innovation | The Book


  • October 12, 2012Watch Jugaad In Action

    Watch Jugaad In Action

    The authors describe their book, Jugaad Innovation  

  • February 3, 2012Buy the Book

    Buy the Book

    ‘‘Jugaad Innovation goes farther than conventional business books that chart consumer growth in Brazil, Russia, India, and China. It..

  • February 1, 2012Jugaad Innovation in the Media

    Jugaad Innovation in the Media

    Strategy + Business What the West can Learn from Jugaad   The World Financial Review Think Frugal, Be Flexible, Generate Breakthrough..


    JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

    For speaking engagements, workshops or executive education, please directly contact the coauthors: 


    Learn how jugaad innovation can benefit your organization. READ MORE


    Carlos Ghosn CEO, Renault-Nissan VIEW MORE SUPPORTERS